Buyers at several mass retail establishments have 
developed synopsis reports that provided them with the 
broad performance parameters for an entire account. These 
reports have come to be known as Account Scorecards, since 
they are essentially the report that your Buyer is using to 
"grade" your Account.

Having this in mind, it is essential that you have a thorough 
understanding of these Scorecards. The Scorecard is an 
ideal place to identify potential trouble-spots in your 
account. Once those issues are identified, Trend Results can 
drill down in those areas and determine the source of the 
poor performance indicator.

Trend Results analyzes Scorecards for our Clients 
constantly, always looking for scenarios that could present 
problems. By identifying these problems quickly, and 
communicating our recommended action plans to our 
Clients, we are able to not only prevent a bad situation from 
getting worse, but our Clients are also able to demonstrate 
to their Buyers that they are on top of their account!