Walmart suppliers need to understand the most important metrics that Walmart uses to determine the performance of your account. The Supplier Performance Scorecard is a "same page thinking" document that provides this insight.
The Supplier Performance Scorecard — also known as simply the Scorecard — is a "same page thinking" document that Walmart has created to allow suppliers to view their account performance from the same perspective as Walmart. In other words, "does Walmart think the account performance is good, bad, or somewhere in between".
Understanding the dozens of metrics in the Scorecard is essential for suppliers, as this is how Walmart measures the performance of your account.
The Scorecard is part of Decision Support System (DSS), which is the application in Retail Link® where suppliers can create, save and download custom reports.
The process of creating DSS reports is beyond the scope of this article. Suppliers intersted in learning about creating various DSS reports — including sales, supply chain, replenishment and forecasting reports — should consider enrolling in our comprehensive Walmart Retail Link Fundamentals workshop.
Though there are dozens of metrics on the Supplier Scorecard, they all fall within three main categories:
Let's take a brief look at each of these categories.
Sales volume is a straightforward metric — how many units of your items did Walmart sell to the consumer in a given time period.
Common sales metrics include:
Sales volume is the most commonly viewed metric by Walmart suppliers. Afterall, the entire point of selling to Walmart is for them to sell your items to the consumer! However, sales volume doesn't consider equally important metrics — like profitability.
Your items could sell very well in Walmart stores, but those sales could be a function of excessive markdowns. This means that you are selling a lot of your items to the consumer, but Walmart's profitability is less than they are expecting.
Therefore, suppliers need to consider all three metrics — sales, profitability and asset efficiency — in conjunction with each other.
The second category of performance metrics on the Supplier Scorecard is Profitability. As the term suggests, this is an indication of how many dollars in profit Walmart realized when the consumer bought the item in stores.
Common profitability metrics include:
The addition of profitability into the Scorecard allows Walmart to view the performance of your items in terms of profit — rather than simply retail sales.
The third category of performance metrics on the Supplier Scorecard is Asset Efficiency. This is a term used to help tell Walmart how efficiency they are handling their assets — in this case, your inventory.
Common asset efficiency metrics include:
GMROII stands for Gross Margin Return on Inventory Investment. In simple terms, this tells Walmart how many dollars in gross margin did Walmart receive for every dollar of inventory that they carried at the stores.
If there is a "score" on the Supplier Scorecard, GMROII is it! This metric combines all of the other metrics into one, answering the question — does it make sense to keep this item on Walmart's shelves!
Just from the screenshot above, you can see that there are dozens of metrics on the Scorecard over various time ranges. Walmart Buyers and Replenishment Teams review this report on a weekly basis for each of their suppliers. It should therefore be on each supplier's to-do list every Monday morning to review the Supplier Performance Scorecard, keeping an eye on the prize — GMROII.
Now that you are familiar with Walmart's Supplier Performance Scorecard, what is your next step? Our Retail Link® Fundamentals Workshop takes a deep dive into the most commonly used applications in Retail Link®, including the creation of powerful reports like the Supplier Performance Scorecard.
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