Walmart has rolled out Luminate to Canadian suppliers, but not entirely. The only data available to Canadian suppliers is part of the Charter (paid) subscription. Currently, there is no free access to Luminate Basic.
Expectations are that a full rollout of Walmart Luminate will be announced by end of 2025.
Currently, Canadian suppliers who have subscribed to the paid (Charter) version of Luminate have access to what is called "Shopper Behavior". There is a wealth of information in this section, all of it allowing suppliers to understand customer purchasing patterns, preferences, and loyalty trends.
Key insights of Shopper Behavior:
Market Basket Analysis - helps suppliers identify item affinities
Loyalty - helps suppliers track repeat purchases and retention
Customer segmentation - identify customers by demographic traits and habits
As mentioned, keep an eye on your inbox for announcements of the full rollout of Luminate for Canadian suppliers!
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